| Title | "The Safest Choice" |
| Agency | The Brand Agency |
| City | West Perth |
| Campaign | Alcohol And Pregnancy |
| Advertiser | Drug and Alcohol Office of Western Australia |
| Brand | Drug and Alcohol Office of Western Australia |
| Date of First Broadcast/Publication | 6/2012 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Brand Agency, Perth produced this poster as part of a campaign for the Drug & Alcohol Office of Western Australia to alert women that drinking whilst pregnant can be harmful to their unborn baby. |
| Tagline | If you're pregnant no alcohol is the safest choice |
| Type | |
| Executive Creative Director | Garry Horner |
| Art Director | Steve Lorimer |
| Copywriter | Murray Laird |
| Account Director | Rod Killick |
| Agency Producer | Gemma Kay |
| Illustrator | Staccato |