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Drug and Alcohol Office of Western Australia - "The Safest Choice" - The Brand Agency

Title "The Safest Choice"
Agency The Brand Agency
City West Perth
Campaign Alcohol And Pregnancy
Advertiser Drug and Alcohol Office of Western Australia
Brand Drug and Alcohol Office of Western Australia
Date of First Broadcast/Publication 6/2012
Business Sector Institutional/Public Interest/Non-Profit Org.
Story

The Brand Agency, Perth produced this poster as part of a campaign for the Drug & Alcohol Office of Western Australia to alert women that drinking whilst pregnant can be harmful to their unborn baby. 

Tagline If you're pregnant no alcohol is the safest choice
Type Print
Executive Creative Director Garry Horner
Art Director Steve Lorimer
Copywriter Murray Laird
Account Director Rod Killick
Agency Producer Gemma Kay
Illustrator Staccato