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IFAW - "Tails for whales 3" - Republic of Everyone

This ad is part of the ACT Responsible Collection
Title "Tails for whales 3"
Agency Republic of Everyone
City Sydney
Campaign Tails for whales - International Fund for Animal Welfare
Advertiser International Fund for Animal Welfare
Brand IFAW
Business Sector Preservation of Monuments, Parks & Wildlife
LanguageEnglish
Story Goal: To create a global petition encouraging Governments worldwide to help stop whaling Means: The campaign is explained fully in the submitted video, however the essence of it is this. We felt that there was reasonably universal support from people to stop whaling, but few means to show their concern. Ordinary petitions are just that, ordinary, and have shown little ability to create change and they do not deliver any feeling to the signator that they their concerns have been noted. So we set out to build a better petition. By creating the symbol of a whale tail with two hands, we gave people a positive, personal way to express themselves. By adding their photo to the visual petition their face is there for all to see so the petition is also very public. We used mostly social media...blogs, Flickr, Facebook and so on, to spread the word...then collected the photos together into a series of books sent to the world's leaders showing the faces of the people who want to put an end to whaling in the world. The campaign is ongoing and still growing.
Tagline Help us stop them killing more by adding your whale tail photo to tailsforwhales.org
Type Print